The Gold Concept is a family-owned jewelry and design studio, providing for the jewelry needs of the Central Coast since 1971. Started by Anthony Gomez and continuing the tradition through his two sons, Aaron and Devin, the Gold Concept produces custom pieces designed and hand-crafted in house by Sibling Studio (sons Aaron and Devin). GC also provides jewelry from many other artisans, all of whom we personally know and support.


  • Custom design and fabrication:  Hand fabricated or CAD (computer aided design)
  • Jewelry Repair-Ring Sizing, Laser Welding, Stone Setting, Electroplating, Clasp Replacement
  • Engraving
  • Ear Piercing
  • Stringing: Pearl and Bead
  • Complimentary jewelry cleaning and stone inspection (Let’s be honest, when was the last time you had that ring cleaned?)
  • We buy scrap gold
  • Consignment for those pieces that are not scrap
  • Diamond Jewelry Appraisals
  • Watch battery replacement and watch band adjustments



The store is clean and the staff friendly. I had NO issues with the customer service or their skill. In fact, they set the correct time on the watch before giving it back to me. $10 cash for the battery change or $10+ tax for a credit card transaction. The jewelry in the store is pretty phenomenal and (to me) is a reflection of the hipster vibe that the owners give off.

Besides the outstanding customer service that I received for my normal transaction, I have to give a shout out to the staff for going the extra mile to ensure not only a great shopping experience, but also a safe one. While I had been in Downtown SLO, I was followed by a homeless man for 20 min because I took a photo of his puppy. (Needless to say, he expect me to make a “donation” to him for that.) The staff in the store asked the man to leave when it had become apparent that he was following me and then they proceeded to call for Downtown Security to respond. The quick, non threatening action by the staff, allowed for my safe get away, and also for an uneventful exit by the homeless guy. It was a situation that could have been escalated, but their calm, cool demeanor helped to diffuse the situation and we all came to a peaceful conclusion.

Lei, San Jose, CA
Aaron and Devin helped me find a beautiful pair of turquoise earrings for my wife. She absolutely loves it. Next time I need a piece of jewelry I’ll definitely be coming here. Thanks for the great customer service!
Ryder, Santa Barbara, CA
If you’re looking for an amazing gift for your girlfriend check out their gold & silver bracelets. They’re made in shop and the one I gave my girlfriend for Christmas was a huge hit. It was a silver and gold mix with each cord hammered around each other forming a bow shape almost. Absolutely beautiful.
Jesse, San Luis Obispo, CA
These guys were fantastic! Not only was the service good, but the people behind the counter make the difference. I brought in an old ring my grandmother gave me. They resized it, cleaned it, and put an extra diamond on! Looks amazing! So happy with how it turned out. And less than what I was expecting. Definitely worth every penny going to The Gold Concept. I’ll be back.
Justin, San Luis Obispo, CA
I want to extend the best possible regards to both Nathan and Rebecca at the Gold Concept for their fantastic customer service. You can tell that they care a great deal about people that come into their store. I had a trillion questions, and without much knowledge of how to buy any kind of jewelry. Excellent shop. Excellent people.
Niko, Los Angeles, CA
I went in and talked to Briana about resetting my diamond from my wedding ring since I had lost over 2 ring sizes with losing weight. Since my ring couldn’t be resized I had to have it set into a new band. Briana was very helpful AND extremely patient even though I have anxiety and was very anxious about my ring decision. I was so happy I went with The Gold Concept. Not only did Aaron make my ring exactly how I wanted it but they got it done early! The price was great and the service was beyond reproach. Definitely recommend!
Carolina, Arroyo Grande, CA
Aaron is an amazing artist and jewelry designer. I am addicted to his Jewelry! My Fiance and I recently bought our engagement ring from Gold Concept as well and the entire experience has been seamless! Devon, Briana and Aaron have been an absolute pleasure to work with. It’s pretty rare to love a business and it’s employees so much, that you simply cannot walk past it without walking in and saying hi to them. Businesses like these are the reason why I love supporting small businesses in SLO. If you haven’t gone into the Gold Concept yet, you are definitely missing out!
Lina, San Luis Obispo, CA
I love this store. I’ve been shopping here for years. I have several different pieces from here that are both unique and timeless. The staff is always friendly and knowledgeable. They also make custom pieces, so if you don’t see what you’re looking for just ask. They may be able to make exactly what you want. I highly recommend this store.
Aimee, Seattle, WA
If you are looking for quality jewelry and amazing service, go to this jewelry store. I purchased my engagement setting, center stone, and wedding band from them. A diamond fell out of the wedding band (not their fault- it was the manufacturer’s fault) and I took it back and they replaced the diamond for free. That same diamond fell out again about 6 months later (obviously a defective setting) so I had the ring sent back to the manufacturer and wound up moving out of state 2 weeks later.

The Gold Concept sent my ring to me via USPS and it got lost in the mail!! Thankfully this store is so wonderful and Aaron opened a claim with the USPS and was very diligent about getting ahold of them and they are going to replace and re-send me a new ring (by a different shipping method, obviously)!!! I am so happy that I purchased my ring at such a wonderful jewelry store that is obviously very devoted to customer service.

I would highly recommend this store to anyone looking for a friendly, knowledgable staff. They are wonderful!

Breanne, Beaverton, OR